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FOR IMMEDIATE RELEASE
Washington, D.C., (27 January 2015) – Special Olympics and Michelle Kwan announced today on ABC’s Good Morning America that registration has opened for the first-ever Special Olympics Unified Relay Across America presented by Bank of America. The Unified Relay will give anyone in the country a chance to carry the Flame of Hope that will be lit in Athens, Greece and help deliver it to Los Angeles for the Special Olympics World Games – now only six months away. Over the course of 46 days, in a hand-to-hand exchange, over 20,000 participants will run, walk or bike a segment of the relay in this team and individual fundraising event as it passes through all 50 states.
The relay will culminate at the Opening Ceremony of the 2015 Special Olympics World Games in Los Angeles on July 25, 2015. ESPN, the official broadcaster of the World Games, will produce the Opening Ceremony live as well as a nightly highlights program throughout the nine-day event.
“In a time when there is so much dividing people, our World Games offer an opportunity for our nation to come together to celebrate differences and unify in the spirit of respect and inclusion,” said Special Olympics CEO Janet Froetscher. “With so many people coming to the U.S. for the World Games, this is a once in a lifetime opportunity for every citizen to carry the Flame of Hope through their communities where it will light the caldron that burns during the Games. As the torch makes its way across our country it will bring us together in a unique way that will open hearts and minds.”
The U.S. portion of the Unified Relay will begin on 26 May, where it will be split into three simultaneous routes starting in Augusta, Maine; Miami, Florida; and Washington, D.C. Traveling west, all three routes will become unified in Los Angeles on 10 July. Along each route, welcoming ceremonies and community celebrations will take place nightly with musical performances, celebrity guests and Unified Sports Experiences.
In its role as presenting sponsor, Bank of America will provide significant financial and volunteer support to the Unified Relay. In addition, the company will use its deep connections in local communities to encourage participation among individuals, families and businesses.
“By putting our scale and resources behind the Unified Relay, we’ll help bring a message of unity and inclusion to an incredibly large audience, and hopefully break some fundraising records along the way,” said Anne Finucane, Bank of America global chief strategy and marketing officer and a member of the Special Olympics Board of Directors.
When the three relays arrive in Los Angeles, the Law Enforcement Torch Run Final Leg Team, comprised of law enforcement officers representing 36 countries, along with 10 Special Olympics athletes, will accept the torches and continue the Flame of Hope’s journey to communities throughout California, including Host Towns where Special Olympics World Games delegations from more than 170 countries will participate in pre-Games cultural exchanges.
Each Unified Relay route will be led by a group of co-captains, including media personalities, actors, musicians, athletes and Special Olympics athletes. Co-captains will serve as spokespeople for the Special Olympics movement and the Unified Relay, encouraging participation through registration, fundraising and spectatorship.
Special Olympics today announced the following as Unified Relay co-captains: Damian Lillard, Special Olympics Global Ambassador and American professional basketball star, Elena Delle Donne, Special Olympics Global Ambassador and American professional basketball star, Joe Haden, Special Olympics Global Ambassador and American professional football star, Maria Menounos, Special Olympics Global Ambassador and journalist, Aloe Blacc, American singer and songwriter, Josh Turner, American singer and actor, Special Olympics North Carolina athlete Zach Commander, Special Olympics Pennsylvania athlete Johanna Schoeneck and Special Olympics Iowa athlete Corey Leonhard.
“The flame of the torch is inspirational, in a way that few symbols can match. And I’m thrilled to be part of the announcement of what promises to be the greatest and biggest Torch Run in United States history,” said Michelle Kwan, Olympic figure-skating legend and Special Olympics International Board Member. “A Run that will not only touch every state in the Union, every corner of this country but also engage and inspire every American. The Unified Relay Across America is going to unify the entire world in one giant celebration of the spirit of Special Olympics.”
Supporters will have the opportunity to run with the Flame of Hope by signing up as an individual torchbearer or as a team of torchbearers for a half-mile walk or run segment or a five-mile bike segment in an area of interest across the United States. Funds raised from the Unified Relay will go to Special Olympics to provide sports training, competition opportunities and additional programming that empowers people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all. Participants can find out more information and sign up for the Unified Relay Across America presented by Bank of America at www.unifiedrelay.org.
ESPN and ABC are the Official Media Partners of the Unified Relay Across America presented by Bank of America. ESPN is a long-time supporter of Special Olympics and is also the Official Broadcaster of the 2015 Special Olympics World Summer Games. Their local and national support of the Unified Relay will lead into the 25 July World Games Opening Ceremonies, televised on ESPN’s networks.
Throughout the 46 days, ESPN and ABC media will tell the story of the relay across its multiple media platforms, covering and promoting each of the three routes as they cross the country. It will include national coverage on ESPN and ABC programs at select stops throughout the relay, local coverage on relevant ABC-owned stations and affiliates along the routes, a “torch tracker” and “Countdown to LA2015” clock on ESPN.com and select ABC digital media, and promotion across ESPN web sites and radio stations as well as ABC affiliate stations – letting people know when the torch is coming to their town and where they can go to support the torch bearers.
Additionally, employees from ESPN and ABC will participate as torchbearers.
“We are extremely proud of the relationship we have with Special Olympics Unified Sports, the Unified Relay Across America and the upcoming LA2015 World Games,” said Russell Wolff, Executive Vice President and Managing Director, ESPN International. “We can’t wait to tell the many amazing stories of this relay and the Games this summer.”
Additional corporate supporters of the Unified Relay Across America presented by Bank of America include Microsoft, Toyota and Homeaway.
About Special Olympics
Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. We empower people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all. Using sports as the catalyst and programming around health and education, Special Olympics is fighting inactivity, injustice and intolerance. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown to more than 4.4 million athletes in 170 countries. With the support of more than 1.3 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and more than 81,000 games and competitions throughout the year. Special Olympics is supported by individuals, foundations and partners, including the Christmas Records Trust, the Law Enforcement Torch Run for Special Olympics®, The Coca-Cola Company, The Walt Disney Company and ESPN, Lions Clubs International, Mattel, Microsoft, P&G, Bank of America, Essilor Vision Foundation, the B. Thomas Golisano Foundation, Finish Line, The Safeway Foundation, and Safilo Group. Visit Special Olympics at www.specialolympics.org. Engage with us on: Twitter @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, instagram.com/specialolymics and specialolympicsblog.wordpress.com.
About Special Olympics World Games Los Angeles 2015 (LA2015)
With 7,000 athletes and 3,000 coaches representing 177 countries, along with 30,000 volunteers and an anticipated 500,000 spectators, the 2015 Special Olympics World Games – being staged in Los Angeles July 25 – August 2, 2015 – will be the largest sports and humanitarian event anywhere in the world in 2015, and the single biggest event in Los Angeles since the 1984 Olympic Games. The 2015 Special Olympics World Games, with the unparalleled spirit, enthusiasm, teamwork, joy and displays of courage and skill that are hallmarks of all Special Olympics events, will feature 25 Olympic-style sports in venues throughout the Los Angeles region. The Opening Ceremony, to be held July 25, 2015 in the historic Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympic Games, is expected to attract 80,000 spectators. For more information on the 2015 Special Olympics World Games, including volunteer and sponsorship opportunities, visit www.LA2015.org and on social with #ReachUpLA on Facebook, Twitter and Instagram.
About Bank of America
Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 48 million consumer and small business relationships with approximately 4,800 retail banking offices and approximately 15,800 ATMs and award-winning online banking with 31 million active users and approximately 17 million mobile users. Bank of America is among the world’s leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange
About The Walt Disney Company
Disney, together with its businesses and affiliates, including ESPN and ABC, have long supported the Special Olympics. Last year, Disney became a Founding Champion of the LA2015 World Games. Being a good corporate citizen is a time-honored Disney tradition. Through contributions, collaborations with local organizations, in-kind gifts and volunteering, Disney helps to brighten the lives of kids and families in need and strengthen communities around the world. In 2013, the Company donated nearly $370 million in cash, in-kind support and products, and Disney VoluntEARS gave over 667,000 hours of service. For more information visit, thewaltdisneycompany.com/citizenship or twitter.com/disneycitizenship.
ESPN’s relationship with Special Olympics spans more than 30 years. ESPN is the official media partner of the 2015 Special Olympics World Games in Los Angeles — bringing coverage of the world’s largest sports and humanitarian event — to millions of fans around the world. Additionally, in September 2013, Disney and ESPN announced a global two-year, multi-million dollar financial and in-kind investment supporting the Special Olympics Unified Sports initiative, which leverages the power of sports to promote social inclusion and acceptance, by uniting people with and without intellectual disabilities. ESPN has been entertaining sports fans for nearly 35 years and strives to be a responsible corporate citizen. The corporate citizenship program of ESPN encompasses our multi-faceted community initiatives, including employee volunteerism, charitable giving and cause marketing, while also utilizing our diverse media assets. ESPN strives to have a positive impact on our employees, fans and communities worldwide.
About Disney | ABC Television Group
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